If you don’t have a presence online for your business in 2016, chances are that you may find it extremely hard to get exposure and sales in a way that will impact the growth of your business. Yet, even those people that do have a web presence online have failed to execute it properly and harness the full capabilities of the internet, social media and SEO. Because we aim to help our clients achieve just that at Sushi Rock Media, we’ve taken the advice of media CEO Joe Wehinger, who runs United Digital Associates. Without further adieu, here are Joe’s best tips for new companies.
Have A Clean Website
Your website tends to be the first impression people have of your company. Remember, they haven’t spoken to you or met you if this is their first time searching you, and any negative experience or inconvenience they have while visiting your site is reason for them to be wary of your company, wether or not that is the truth. To avoid that and successfully capture visitor attention, make sure your site is clean, easily able to be navigated and responsive says Joe Wehinger.
Do Social Right
One thing companies still don’t understand is the proper use of social media. The biggest mistake people are making is underestimate its power. As a result, I’ve seen a lot of mediocre profiles on Facebook, Twitter, and other platforms that are not maintained, ignore customer attention or fail to capture the audience in a useful way. Joe has a few great tips for social – a) have a great photo properly formatted for each platform. The profile picture and cover photo on Facebook is not the same as the one on Twitter, and the same goes for Instagram; b) keep your bio / message consistent across all platforms so as to not confuse visitors; c) utilize metrics to continuously improve engagement and impressions in order to improve your brand.
Intensive Care Appeal is a Crossfit Rehabilitation Clinic that recently launched and was looking to get exposure for their business online. Their goal was simple: education clients on the benefits of crossfit as a form of improving your health and using it for rehabilitation purposes. As a new company, they had no online brand exposure or awareness, so they had to start from scratch. We came along as an adviser on improving their digital presence – that includes Social, Search and Online Branding. Through the process of working on their business, I came to realize that hundreds of companies go through an inception period similar to that of ICA, and the advice given to them is very applicable to almost anyone. As such, we’ve put together a Case Study on what we did at ICA and how you can replicate it when you eventually launch a business or want to boost your digital footprint.
A social presence has become essential to any company that wants to become well known online. That’s why I am giving you the same advice we gave Intensive Care Appeal: take social media seriously. This means claiming your business page on every channel – Facebook, Twitter, Instagram and Youtube just to start. Put work into the biography and images you use to represent your brand. Make them professional and understand the guidelines on each platform. Nothing looks worst than coming out the gate with bad images and confusing copy across your platforms. Once you are out there, work on creating quality content that will be of value to your audience. This will tell them you are legitimate. Lastly, most people forget to engage – your brand is being spoken about so make sure to be part of the conversation.
Despite the huge power of social, search is still king when it comes to organic exposure. Being on the first page of Google can change your business. In order to achieve that, you must first and foremost ensure your website is receptive to the keywords and links you want to rank on Google. This entails you going through your pages and making sure there is little to no duplicate content, keyword density is healthy and your website is in good standing with Google. Then comes the hard part – link creation. Keep in mind that this is a long play, so don’t expect results out the gate. Build relationships in your industry and begin exchanging values with influencers. Eventually this will turn into linking to your site, which will improve your rankings on search. Do this forever, and do it well.
Today, Sushi Rock Media is finally open for business. Our media journey began while working our day jobs, until the clientele was big enough for us to start our own company. The media world today is fragmented and confusing – everyone attempts online marketing as a way to make money, but only a handful of companies are worth their fees.
Sushi is known for its simplicity in preparation, yet excellence in taste. Sushi Rock Media aims to provide simple yet powerful solutions our clients can really measure.